Transform Engagement into Customers
Completed by DANIELA FUENTES ALVAREZ
January 27, 2026
2 hours (approximately)
DANIELA FUENTES ALVAREZ's account is verified. Coursera certifies their successful completion of Transform Engagement into Customers
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Describe how social media marketing fits into the marketing funnel
Understand the difference between paid, owned, and earned social media marketing
Skills you will gain
- Category: Driving engagement
- Category: Online Advertising
- Category: Content Development and Management
- Category: Campaign Planning
- Category: Drive Engagement
- Category: Digital Publishing
- Category: Social Media Content
- Category: Content Scheduling
- Category: Marketing Analytics
- Category: Social Media Management
- Category: Conversion Funnel Analysis
- Category: Social Media Analytics
