Transform Engagement into Customers
Completed by Chris Worden
February 14, 2026
2 hours (approximately)
Chris Worden's account is verified. Coursera certifies their successful completion of Transform Engagement into Customers
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Describe how social media marketing fits into the marketing funnel
Understand the difference between paid, owned, and earned social media marketing
Skills you will gain
- Category: Online Advertising
- Category: Content Development and Management
- Category: Digital Publishing
- Category: Marketing Analytics
- Category: Conversion Funnel Analysis
- Category: Social Media Content
- Category: Social Media Analytics
- Category: Social Media Management
- Category: Content Scheduling
- Category: Campaign Planning
- Category: Drive Engagement
- Category: Driving engagement
