AI for Executives: AI for Customer Relationship Management
Completed by Swetha K
January 2, 2026
5 hours (approximately)
Swetha K's account is verified. Coursera certifies their successful completion of AI for Executives: AI for Customer Relationship Management
What you will learn
Build unified customer profiles; apply predictive analytics for churn, next-best-action, and customer lifetime value.
Design personalized engagement using recommendations, intelligent virtual assistants, and LLM-powered support.
Implement responsible AI in CRM—privacy, security, fraud prevention—and create an executive roadmap aligned to business goals and change management.
Skills you will gain
- Category: AI Enablement
- Category: Customer experience improvement
- Category: Fraud detection
- Category: Data Integration
- Category: Large Language Modeling
- Category: Sales Enablement
- Category: Predictive Modeling
- Category: AI Product Strategy
- Category: Network Analysis
- Category: Customer Data Management
- Category: Self Service Technologies
- Category: Personalized Service
