Selecting the Right Customer & Channel
Completed by SUCCESS NGEKE MAFANY
February 8, 2026
4 hours (approximately)
SUCCESS NGEKE MAFANY's account is verified. Coursera certifies their successful completion of Selecting the Right Customer & Channel
What you will learn
Analyze customer costs, assess marketing impact, and use analytics to build strong, cost-effective business relationships.
Skills you will gain
- Category: Operating Cost
- Category: Business-To-Consumer
- Category: Customer Retention
- Category: Customer Relationship Management
- Category: Customer Relationship Building
- Category: Marketing Channel
- Category: Cross-Channel Marketing
- Category: Customer Engagement
- Category: Target Market
- Category: Marketing Effectiveness
- Category: B2B Sales
- Category: Customer Acquisition Management
