Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Melissa Kay Stailey
September 11, 2016
18 hours (approximately)
Melissa Kay Stailey's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Marketing
- Category: Social Media Strategy
- Category: Data-Driven Marketing
- Category: Digital Marketing Campaigns
- Category: Strategic Marketing
- Category: Marketing Management
- Category: Content Strategy
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Digital Brand Strategy
- Category: Content Marketing
- Category: Digital Media Strategy
