Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by NATHAN PAUL DAVID
September 12, 2019
18 hours (approximately)
NATHAN PAUL DAVID's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Personalized Campaigns
- Category: Digital Marketing
- Category: Integrated Marketing Communications
- Category: Strategic Communication
- Category: AI Personalization
- Category: Data-Driven Marketing
- Category: Marketing Channel
- Category: Marketing Strategies
- Category: Journey Mapping
- Category: Cross-Channel Marketing
