Introduction to Generative Engine Optimization (GEO)
Completed by Tomilayo Oshin
February 10, 2026
8 hours (approximately)
Tomilayo Oshin's account is verified. Coursera certifies their successful completion of Introduction to Generative Engine Optimization (GEO)
What you will learn
Understand how generative AI engines retrieve, synthesize, and rank content.
Apply GEO frameworks to improve content visibility in AI-driven search results.
Design prompts, metadata, and structures that align with generative model reasoning.
Implement ethical and sustainable GEO practices for long-term digital growth.
Skills you will gain
- Category: Search Engine Optimization
- Category: Performance Measurement
- Category: Prompt Engineering
- Category: Lead Generation
- Category: Web Analytics and SEO
- Category: Responsible AI
- Category: ChatGPT
- Category: Content Performance Analysis
- Category: AI literacy
- Category: Large Language Modeling
- Category: Generative AI
- Category: Generative Engine Optimization (GEO)
