Google Search Advertising Foundations
Completed by Saurav Mathur
February 3, 2026
22 hours (approximately)
Saurav Mathur's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Quality Assessment
- Category: Copywriting
- Category: Advertising
- Category: Advertising Campaigns
- Category: Bidding
- Category: Marketing Strategies
- Category: Keyword Research
- Category: Campaign Management
- Category: Online Advertising
- Category: Performance Measurement
- Category: Performance Metric
- Category: Pay Per Click Advertising
