Developing a Winning Marketing Strategy
Completed by Alexander Muthiora
September 15, 2024
16 hours (approximately)
Alexander Muthiora's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Management
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Marketing Effectiveness
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Brand Marketing
- Category: Target Market
- Category: Product Marketing
- Category: Brand Strategy
- Category: Market Research
- Category: Branding

