SEO Visibility, Keyword Research, and Auditing
Completed by Michelle Cordero
June 8, 2026
7 hours (approximately)
Michelle Cordero's account is verified. Coursera certifies their successful completion of SEO Visibility, Keyword Research, and Auditing
What you will learn
Measure SEO visibility using core metrics and performance indicators
Conduct keyword research to identify high-value and competitive opportunities.
Audit technical and competitive SEO gaps using industry tools.
Track brand mentions and visibility trends over time.
Skills you will gain
- Category: Content Strategy
- Category: Search Engine Marketing
- Category: Competitive Analysis
- Category: Market Share
- Category: Gap Analysis
- Category: Campaign Planning
- Category: Competitive Intelligence
- Category: Technical Analysis
- Category: Generative Engine Optimization (GEO)
- Category: Auditing
- Category: Digital Marketing Tools
- Category: Keyword Research
