Google Analytics Quick Start
Completed by Gunda Pretzel
August 25, 2026
3 hours (approximately)
Gunda Pretzel's account is verified. Coursera certifies their successful completion of Google Analytics Quick Start
What you will learn
Set up Google Analytics 4 and implement custom event tracking using Google Tag Manager.
Navigate GA4's core reports to analyze traffic, engagement, and audience behavior.
Differentiate key metrics and structures between Universal Analytics and Google Analytics 4.
Skills you will gain
- Category: Customer Acquisition Management
- Category: Marketing Analytics
- Category: Target Audience
- Category: Google Analytics
- Category: Marketing Channel
- Category: Customer Insights
- Category: E-Commerce
- Category: Web Analytics
- Category: Performance Reporting
- Category: Digital Marketing Tools
- Category: Data-Driven Marketing
- Category: Digital Analysis
