Analyze Marketing Performance Using R and Excel
Completed by Venugopal M
March 1, 2026
7 hours (approximately)
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What you will learn
Analyze marketing performance using key metrics and real-world datasets.
Apply R and Excel to evaluate customer behavior, satisfaction, and churn.
Build data-driven marketing strategies using segmentation and predictive analytics.
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Sales Management
- Category: Predictive Analytics
- Category: Customer Service
- Category: Predictive Modeling
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Consumer Behaviour
- Category: Performance Metric
- Category: Marketing Effectiveness
