Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by WEN YAO CHEN
December 9, 2019
18 hours (approximately)
WEN YAO CHEN's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Marketing
- Category: Digital Marketing Campaigns
- Category: Digital Media Strategy
- Category: Web Analytics and SEO
- Category: Content Marketing
- Category: Social Media
- Category: Marketing Management
- Category: Social Media Marketing
- Category: Strategic Marketing
- Category: Social Media Strategy
- Category: Search Engine Marketing
- Category: Marketing Planning
