Google Ads for Beginners
Completed by Selina Lu
May 19, 2026
2 hours (approximately)
Selina Lu's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Advertising Campaigns
- Category: Advertising
- Category: Target Audience
- Category: Google Ads
- Category: Online Advertising
- Category: Pay Per Click Advertising
- Category: Digital Marketing
- Category: Campaign Management
- Category: Search Engine Marketing
- Category: Paid media
- Category: Keyword Research
- Category: Digital Advertising
