Sustainable Marketing and Consumer Trends
Completed by Ana Gaona Larrea
March 21, 2026
19 hours (approximately)
Ana Gaona Larrea's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Driving engagement
- Category: Sustainability Standards
- Category: Brand Marketing
- Category: Marketing Communications
- Category: Regulatory Compliance
- Category: Environmental Social And Corporate Governance (ESG)
- Category: Engineering Management
- Category: Customer Engagement
- Category: Environmental Issue
- Category: Sustainable Business
- Category: Advertising
- Category: Market Opportunities
