Sustainable Marketing and Consumer Trends
Completed by Ana Gaona Larrea
March 21, 2026
19 hours (approximately)
Ana Gaona Larrea's account is verified. Coursera certifies their successful completion of Sustainable Marketing and Consumer Trends
What you will learn
Create a marketing strategy that supports a circular business model.
Identify key motivators and barriers that influence sustainable consumer behavior.
Discover how a company's purpose, values, and messaging shape a sustainability-aligned brand.
Apply knowledge of policy, market trends, and traceability tools to develop sustainability messaging.
Skills you will gain
- Category: Brand Marketing
- Category: Sustainability Standards
- Category: Branding
- Category: Sustainable Business
- Category: Regulatory Compliance
- Category: Marketing Communications
- Category: Environmental Issue
- Category: Advertising
- Category: Digital Marketing
- Category: Data-Driven Marketing
- Category: Regulatory Requirements
- Category: Law, Regulation, and Compliance
