Strategic Digital Marketing: Data-Driven Digital Marketing
Completed by Sitora Khodjaeva
August 14, 2026
4 hours (approximately)
Sitora Khodjaeva's account is verified. Coursera certifies their successful completion of Strategic Digital Marketing: Data-Driven Digital Marketing
What you will learn
How to use web analytics tools and key metrics to track and interpret user behavior
How data analysis and ROI measurement inform digital marketing decisions
The role of AI, automation, and personalization in modern digital marketing
How to evaluate digital marketing campaigns while considering ethical and data privacy implications
Skills you will gain
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
- Category: Digital Advertising
- Category: Data-Driven Decision-Making
- Category: Digital Marketing Campaigns
- Category: Data Ethics
- Category: Data-Driven Marketing
- Category: Web Analytics
- Category: Social Media Marketing
- Category: Social Media
