Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Ioakeim Gritsipis
March 29, 2018
18 hours (approximately)
Ioakeim Gritsipis's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Digital Media Strategy
- Category: Marketing Strategies
- Category: Social Media
- Category: Communication Strategies
- Category: Personalized Campaigns
- Category: AI Personalization
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: MarTech
- Category: Data Ethics
- Category: Journey Mapping
- Category: Marketing Communications
