AI and Content Recommendation
Completed by Francois Tessier
May 7, 2026
15 hours (approximately)
Francois Tessier's account is verified. Coursera certifies their successful completion of AI and Content Recommendation
What you will learn
Analyse how AI shapes the media value chain, evaluating recommendation algorithms that drive audience engagement and retention.
Apply core machine learning models to media use cases, including content and collaborative filtering, while addressing risks like filter bubbles
Assess AI optimisation and generative AI reputation, developing strategies to manage organisational visibility within large language models.
Skills you will gain
- Category: Generative Engine Optimization (GEO)
- Category: Data Ethics
- Category: Strategic Thinking
- Category: Marketing
- Category: Machine Learning Algorithms
- Category: Applied Machine Learning
- Category: Artificial Intelligence and Machine Learning (AI/ML)
- Category: Responsible AI
- Category: Marketing Communications
- Category: Machine Learning Methods
- Category: Content Performance Analysis
- Category: Machine Learning
