Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Wei Mei Hsu
January 8, 2017
18 hours (approximately)
Wei Mei Hsu's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Strategic Communication
- Category: Journey Mapping
- Category: Emerging Technologies
- Category: Data Ethics
- Category: Integrated Marketing Communications
- Category: Marketing
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Responsible AI
