The Marketing Plan
Completed by Justin Humphries
May 2, 2025
16 hours (approximately)
Justin Humphries's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Market Analysis
- Category: Marketing Channel
- Category: Customer Retention
- Category: Performance Metric
- Category: Marketing Communications
- Category: Financial Management
- Category: Growth Strategies
- Category: Performance Measurement
- Category: Market Research
- Category: Planning
- Category: Integrated Marketing Communications
- Category: Marketing Management
