AI Agents 101: Tools for Marketing & Business
Completed by Dayananth Varun
October 10, 2025
6 hours (approximately)
Dayananth Varun's account is verified. Coursera certifies their successful completion of AI Agents 101: Tools for Marketing & Business
What you will learn
Build and deploy custom AI agents using tools like ChatGPT, Gemini, and ElevenLabs to streamline marketing workflows.
Apply prompt engineering techniques to guide agent behavior, automate content creation, and personalize customer experiences.
Identify ethical risks in AI agent deployment and implement responsible guardrails and monitoring strategies.
Skills you will gain
- Category: Natural Language Processing
- Category: Business Ethics
- Category: Agentic systems
- Category: Artificial Intelligence
- Category: Interactive Data Visualization
- Category: Customer experience improvement
- Category: Content Creation
- Category: Prompt Engineering
- Category: Marketing Strategies
- Category: Content Management
- Category: Artificial Intelligence and Machine Learning (AI/ML)
- Category: Digital Marketing
