SEO, Generative AI, and GEO Capstone Project
Completed by Piers Margetts
January 23, 2026
5 hours (approximately)
Piers Margetts's account is verified. Coursera certifies their successful completion of SEO, Generative AI, and GEO Capstone Project
What you will learn
Complete a portfolio-worthy project showcasing your skills in SEO and GEO that will catch the eye of employers
Craft SEO prompts and outputs, including keyword clusters, optimized blog content, and structured data and schema for AI search engines
Generate recommendations for GEO supported by evidence
Compile a clean, portfolio-ready case study with inputs, process, outputs, and results
Skills you will gain
- Category: Workforce Development
- Category: Generative AI
- Category: Content Creation
- Category: Semantic Web
- Category: Digital Content
- Category: AI powered creativity
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Vocabulary
- Category: Content Strategy
- Category: Generative Engine Optimization (GEO)
- Category: Content Optimization
