Positioning: What you need for a successful Marketing Strategy
Completed by Francesca PROPHETE
May 7, 2017
11 hours (approximately)
Francesca PROPHETE's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Customer Insights
- Category: Competitive Analysis
- Category: Value Propositions
- Category: Market Dynamics
- Category: Consumer Behaviour
- Category: Market Intelligence
- Category: Product Strategy
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Product Marketing
- Category: Market Research
