Strategic Product Management
Completed by Rachel Shantz
April 16, 2026
20 hours (approximately)
Rachel Shantz's account is verified. Coursera certifies their successful completion of Strategic Product Management
What you will learn
Conduct comprehensive market analysis and user research to identify target customer segments and inform product strategy.
Develop effective go-to-market strategies and launch plans that leverage marketing channels for optimal product promotion.
Utilize data management tools, including SQL and Excel, to analyze product metrics and visualize data for informed decision-making.
Skills you will gain
- Category: Agile Software Development
- Category: Product Lifecycle Management
- Category: Data Analysis Software
- Category: Technical Management
- Category: Target Market
- Category: Design Thinking
- Category: New Product Development
- Category: Customer Analysis
- Category: Market Analysis
- Category: Product Strategy
- Category: Product Marketing
- Category: Product Management
