Online Influence and Persuasion
Completed by Anne Riziki Adhiambo
August 24, 2026
21 hours (approximately)
Anne Riziki Adhiambo's account is verified. Coursera certifies their successful completion of Online Influence and Persuasion
What you will learn
Understand the foundations of social media analytics and its impact on organizational behavior.
Explore theories of online influence, including the role of misinformation and platform manipulation.
Examine how cognitive biases shape beliefs and behaviors within social media networks.
Acquire hands-on skills in managing social media data using APIs for comprehensive analysis.
Skills you will gain
- Category: Psychology
- Category: Application Programming Interface (API)
- Category: Extract, Transform, Load
- Category: Social Sciences
- Category: Research
- Category: AI Personalization
- Category: Media and Communications
- Category: Social Media Analytics
- Category: Statistical Analysis
- Category: Social Network Analysis
- Category: Data Transformation
- Category: Persuasive Communication
