Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
Completed by Andreas Keil
September 10, 2018
18 hours (approximately)
Andreas Keil's account is verified. Coursera certifies their successful completion of Digital Marketing Implementation: Executing Strategies in a Connected, Data-Driven World
What you will learn
Strategically develop a digital marketing communication plan.
Appropriately relate your marketing goals with the communication strategies and the channels.
Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.
Identify the key performance indicators and analyze the return on investment of a digital campaign.
Skills you will gain
- Category: Social Media Marketing
- Category: Web Analytics and SEO
- Category: Digital Marketing Campaigns
- Category: Search Engine Marketing
- Category: Strategic Marketing
- Category: Direct Marketing
- Category: Keyword Research
- Category: Social Media Strategy
- Category: Digital Media Strategy
- Category: Marketing Management
- Category: Content Strategy
- Category: Marketing Strategies
