Fundamentos do marketing digital e do e-commerce
Completed by Nayara Pascoal Dos Santos Tiago
August 9, 2026
17 hours (approximately)
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What you will learn
Definir as áreas de atuação do marketing digital e do e-commerce
Descrever as responsabilidades de um profissional iniciante de marketing digital e de um especialista em e-commerce
Explicar o conceito de funil de marketing
Entender os elementos e objetivos de uma estratégia de marketing digital e e-commerce
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Digital Brand Strategy
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Marketing Channel
- Category: Performance Measurement
- Category: Data-Driven Decision-Making
- Category: Advertising
- Category: Marketing Effectiveness
- Category: Search Engine Optimization
- Category: Journey Mapping
- Category: Performance Analysis

