The Marketing Plan
Completed by Tafara Magauzi
February 5, 2024
16 hours (approximately)
Tafara Magauzi's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Performance Metric
- Category: Marketing Channel
- Category: Market Analysis
- Category: Planning
- Category: Customer Acquisition Management
- Category: Customer Retention
- Category: Performance Measurement
- Category: Marketing Communications
- Category: Market Research
- Category: Marketing Analytics
- Category: Marketing Management
- Category: Integrated Marketing Communications
