Google Analytics for Beginners: Marketing Essentials
Completed by Ciara West
April 23, 2026
2 hours (approximately)
Ciara West's account is verified. Coursera certifies their successful completion of Google Analytics for Beginners: Marketing Essentials
What you will learn
Set up a GA4 property for an e-commerce website, including configuring basic admin settings for accurate and optimized data collection.
Organize the tracking for key e-commerce events such as product views, add-to-cart actions, and purchases using GA4's event-based model.
Create and customize reports in GA4 to analyze user behavior, conversion paths, and sales performance for informed decision-making.
Skills you will gain
- Category: Google Analytics
- Category: Performance Reporting
- Category: Event Monitoring
- Category: Marketing Analytics
- Category: Web Analytics
- Category: Performance Analysis
- Category: E-Commerce
- Category: Ad Hoc Reporting
- Category: Conversion Funnel Analysis
- Category: Customer Analysis
