Foundations of Digital Marketing and E-commerce
Completed by Felix Zhao Chuek Lun Lu
August 16, 2023
12 hours (approximately)
Felix Zhao Chuek Lun Lu's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data Storytelling
- Category: Data-Driven Decision-Making
- Category: Digital Media Strategy
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Marketing Analytics
- Category: Branding
- Category: Performance Metric
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Marketing
