Search Engine Marketing
Completed by Gul Ahmed
June 24, 2026
15 hours (approximately)
Gul Ahmed's account is verified. Coursera certifies their successful completion of Search Engine Marketing
What you will learn
Master SEM fundamentals and understand SEM vs. SEO.
Optimize Google Ads campaigns for better ROI.
Implement advanced targeting and remarketing strategies.
Utilize Google Ads tools like Performance Max and Universal App Campaigns.
Skills you will gain
- Category: Media Buying
- Category: Google Analytics
- Category: Marketing Automation
- Category: Advertising
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Pay Per Click Advertising
- Category: Advertising Campaigns
- Category: Bidding
- Category: Paid media
