Customer Value, Acquisition, and Retention
Completed by Aydin Ismayilov
April 18, 2025
4 hours (approximately)
Aydin Ismayilov's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Relationship Management
- Category: Marketing Strategies
- Category: Marketing Effectiveness
- Category: Brand Loyalty
- Category: Customer Insights
- Category: Return On Investment
- Category: Customer Retention
- Category: Loyalty Programs
- Category: Customer Analysis
- Category: Data-Driven Marketing
- Category: Customer Acquisition Management
- Category: Customer Relationship Building
