Customer Value, Acquisition, and Retention
Completed by Aydin Ismayilov
April 18, 2025
4 hours (approximately)
Aydin Ismayilov's account is verified. Coursera certifies their successful completion of Customer Value, Acquisition, and Retention
What you will learn
In this course, you'll learn how to distinguish between the concepts of customer lifetime value, customer equity, and customer relationship.
Skills you will gain
- Category: Customer Relationship Building
- Category: Brand Loyalty
- Category: Marketing Analytics
- Category: Return On Investment
- Category: Marketing Strategies
- Category: Customer Insights
- Category: Predictive Modeling
- Category: Customer Acquisition Management
- Category: Customer Data Management
- Category: Loyalty Programs
- Category: Customer Retention
- Category: Customer Analysis
