Introduction to Digital Marketing
Completed by Eunice Waithera Njuhi
February 25, 2026
12 hours (approximately)
Eunice Waithera Njuhi's account is verified. Coursera certifies their successful completion of Introduction to Digital Marketing
What you will learn
Gain foundational skills in social media marketing and digital advertising to kickstart your digital marketing or growth hacking journey
Leverage digital channels like social media (including LinkedIn, Instagram, and Facebook), email, PPC, and content to build marketing strategies
Identify and analyze target audiences using demographic and psychographic insights to create effective, goal-aligned campaigns
Recognize career paths and business opportunities to confidently pursue roles in the digital marketing field
Skills you will gain
- Category: Social Media
- Category: Content Development and Management
- Category: Digital Marketing Campaigns
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Growth Strategies
- Category: Social Media Analytics
- Category: Digital Content
- Category: Digital Media Strategy
- Category: Digital Marketing
- Category: Digital Analysis
- Category: Data-Driven Marketing
