Digital Marketing Strategy: Navigating Emerging Media and AI
Completed by Dawn Dianne Andersson
November 21, 2016
18 hours (approximately)
Dawn Dianne Andersson's account is verified. Coursera certifies their successful completion of Digital Marketing Strategy: Navigating Emerging Media and AI
What you will learn
Develop an overview of the digital marketing communication landscape.
Examine various marketing activities from a communication perspective
Discuss the roles and functions of both traditional and digital media channels in marketing communication.
Align your marketing goals with various digital marketing strategies and the appropriate media channels.
Skills you will gain
- Category: Marketing Automation
- Category: Integrated Marketing Communications
- Category: Marketing Strategies
- Category: Data-Driven Marketing
- Category: Marketing Communications
- Category: Media and Communications
- Category: Cross-Channel Marketing
- Category: Marketing Channel
- Category: AI Personalization
- Category: Marketing Analytics
- Category: Journey Mapping
- Category: Social Media
