Google Search Advertising Foundations
Completed by Siobhan Li
August 26, 2026
22 hours (approximately)
Siobhan Li's account is verified. Coursera certifies their successful completion of Google Search Advertising Foundations
What you will learn
The benefits and capabilities of Google Ads
The fundamentals of keyword targeting, research, and planning
Essential terms and metrics to assess a Google Ads campaign
How assets can affect campaign performance
Skills you will gain
- Category: Advertising
- Category: Advertising Campaigns
- Category: Bidding
- Category: Marketing Strategies
- Category: Copywriting
- Category: Automation
- Category: Digital Advertising
- Category: Keyword Research
- Category: Campaign Management
- Category: Pay Per Click Advertising
- Category: Search Engine Marketing
- Category: Quality Assessment
