The Marketing Plan
Completed by Gianluca Gentile
August 1, 2025
16 hours (approximately)
Gianluca Gentile's account is verified. Coursera certifies their successful completion of The Marketing Plan
What you will learn
Create a complete marketing plan using market analysis, targeting, positioning, and marketing mix strategies.
Measure marketing success with budgets, KPIs, and performance metrics to support better decisions.
Skills you will gain
- Category: Customer Retention
- Category: Financial Management
- Category: Market Analysis
- Category: Marketing Channel
- Category: Market Research
- Category: Growth Strategies
- Category: Performance Metric
- Category: Customer Analysis
- Category: Performance Measurement
- Category: Marketing Communications
- Category: Customer Acquisition Management
- Category: Integrated Marketing Communications
