![[Featured image] A sales team closes a deal on a new customer acquisition with a handshake.](https://images.ctfassets.net/wp1lcwdav1p1/2XpGWZEhuuyU6QCUm8tbui/7d349f381193c04278b76a47544a607b/GettyImages-1264950892__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Customer Acquisition?
Customer acquisition is the process of converting a potential customer into a paying customer, or a lead into a sale. Learn how customer acquisition relates to customer acquisition cost, and explore marketing channels for finding new customers.
August 30, 2023
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