![[Featured image] A group of brand marketers is brainstorming ideas.](https://images.ctfassets.net/wp1lcwdav1p1/7w7VBgaMpNKrU1ogQAB9UL/e247f1c0a71f6928d077b943cb34c352/GettyImages-1358280577.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
What Is Brand Management?
Building a company brand is often important for the long-term viability of a business. Learn more about what's involved with brand management, key principles required for a successful brand strategy, and career paths to explore.
September 16, 2022
Article
![[Featured image] A marketing team discusses marketing strategies.](https://images.ctfassets.net/wp1lcwdav1p1/4tIGK4RyLhw5MhNoFVj2Sn/2e846c235e826005b7fb279bc8bf93a9/GettyImages-1127726411__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A marketing management team reviews metrics on a screen and discusses marketing strategies in a conference room.](https://images.ctfassets.net/wp1lcwdav1p1/6XY9BbAmSGdSLmSGj370X5/e1e2446cf67ee4384950bb9aabccd323/GettyImages-1199434187__4_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A poster designer is working on designing artwork.](https://images.ctfassets.net/wp1lcwdav1p1/5MqqVmK97RobOtyYd3lzzk/2d311618b7a4a92a7529b9e7e02f15af/GettyImages-1079827222__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured image] A nursing informatics specialist in maroon scrubs accesses a patient database at a standing workstation in a hospital.](https://images.ctfassets.net/wp1lcwdav1p1/7bfbxW0jK4V77jqU5dUPNB/667fe7720a21f617bff19e9f06b0d306/GettyImages-1309071272.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
![[Featured Image] A worker wearing a protective vest works with radiologic equipment.](https://images.ctfassets.net/wp1lcwdav1p1/1lO8zixhdeV3kWNZeOqEH7/1f7a147d3d363af6781aea48a98b8d5c/GettyImages-906006158.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)