Coursera Staff

Editorial Team

Bio

Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.

Articles

[Featured Image]: Three colleagues model choices to understand what game theory reveals about cooperation and competition.

What Is Game Theory?

Learn what game theory is and how it helps people and organizations understand competitive behavior and make strategic decisions that influence outcomes.

November 3, 2025

Article

[Featured Image]: Two women use answer engine optimization to increase the company's visibility and credibility.

What Is Answer Engine Optimization?

Explore what answer engine optimization is and why it’s necessary for your business to stay competitive in a modern, AI-driven digital landscape.

November 3, 2025

Article

[Featured Image] A person participates in UGC campaigns by taking a selfie with a product.

What Are UGC Campaigns? Examples, Benefits, and How-Tos

Learn what UGC campaigns are, including who uses them and the positive impact this type of marketing may have on your business.

November 3, 2025

Article

[Featured Image] A team of C-level professionals stands together and uses strategic roadmapping to visualize their company's goals and vision.

What Is Strategic Roadmapping?

Learn more about the five Ps of strategic planning and the seven stages of the strategic planning process. Discover the significance of strategic roadmapping, learn how to develop a strategic roadmap, and explore available templates for strategic roadmaps.

November 3, 2025

Article

[Featured Image]: A man sitting at a desk with a notebook demonstrates how to write a white paper.

How to Write a White Paper That Engages and Educates

Learn how to write a white paper, from the format to use to the different white paper variations.

November 3, 2025

Article

[Featured Image] A business manager demonstrates how to calculate ROI to a colleague.

How to Calculate ROI to Maximize Business Returns

Discover how you can use ROI calculations to estimate or measure profitability in scenarios including project evaluation, real estate investment, digital marketing, and more.

November 3, 2025

Article