![[Featured Image] Two marketers discuss their international marketing strategy, including the metrics they will use to measure its performance.](https://images.ctfassets.net/wp1lcwdav1p1/4BX2QTub0mrAWls3uIUi3G/5aaee158ffc5bf73f1b402d46304ef03/GettyImages-1473496324__1_.jpg?w=330&h=216&q=60&fit=fill&f=faces&fm=jpg&fl=progressive)
International Marketing: Career Guide (2026)
Explore the benefits and principles of international marketing, find out what these marketers do, and discover how to get into the field.
October 29, 2024
Article
Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact-checkers. Our articles are deeply researched and thoroughly reviewed to ensure we are providing trustworthy information and advice for any topic. We understand that taking the next step in your education or career can raise questions. We are here to provide actionable, reliable, and relevant answers so you can achieve your goals.