What Jobs Can I Get with a Graphic Communication Degree?

Written by Coursera Staff • Updated on

Learn more about the school and career options for working in graphic communication. Explore the different opportunities, education requirements, and potential salary earnings.

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A graphic communication degree can open various career opportunities, including art, animation, web design, commercials, film, and video. The graphic communications industry is one of the largest ones in the US; it globally facilitates a variety of platforms, including printed forms, digital imaging, and the internet. It encompasses everything from commercial printing to book and magazine publishing, creative design, web design, and more.

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Graphic communication jobs are as varied as the industry itself. With a graphic communication degree, you could work in the following:

  • Illustration

  • Photography

  • Animation

  • Desktop publishing

  • Graphic design

  • Drafting

  • Art direction

  • Industrial design

  • UX design

  • Web development

Graphic communication job opportunities are available in many industries with salaries based on your chosen area. 

What is graphic communication? 

Graphic communication is an umbrella term that encompasses a range of skills, including art, design, technology, and business. Graphic communication involves using computer software programs to design, create, or layout artwork for print and digital media. Depending on the job, you may work with specialized tools. For example, if you work as an animator, you’ll use software to create visuals in motion. As a web developer, you’ll use design and technology to create web pages that fulfill clients’ needs. 

In this role, you may need the skills to do everything from the technical aspects to the artistic designs or animation. You might use a combination of media such as photography, illustration, and animation to convey the message or emotion your employer is seeking.

What is communication design?

Communication design combines the elements of graphics and communication to express a message. Graphic designers often work in this field.

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Types of graphic communication degrees 

Graphic communication is a broad field that opens the door to various specializations. The most common type of graphic communication degree is a bachelor’s degree, but you’ll also find associate, master’s, and doctoral programs. Because graphic communications is so diverse,  you will have the opportunity to experiment in different areas, including: 

  • Photography

  • Desktop publishing

  • Special effects

  • Animation and video graphics

  • Graphic design

  • General production

  • Color theory and design

  • Printing management and operations

  • Computer programming/design

Associate degree 

An associate degree typically takes two years to complete and requires approximately 60 to 70 credits, depending on the school’s program requirements. This degree may prepare you for a career working with design software and allow you to create a portfolio to showcase your best work. The associate degree option allows you to develop career-specific graphic communication skills to prepare for an entry-level position working on the technical side of graphic communications, including media development.

Bachelor’s degree 

A bachelor’s degree typically takes four years to complete and requires 120 credits on average. This graphic communications degree option may help prepare you to work on the creative side or in an industry management position. It typically focuses more on aesthetics and design than an associate degree and will incorporate coursework in other subjects, including math, history, and English.

Master’s degree 

A master’s degree can take anywhere from one to three years to complete and requires you to complete an average of 50 to 70 credits. To gain admission into a master’s in graphic communication, you’ll typically need a bachelor’s degree in a related field, including graphic communication, advertising, or journalism. A master’s degree in graphic communication can help to advance your career in the field. Most programs require completing a capstone project and a portfolio before graduating.

Jobs in graphic communication 

In this diverse industry, you may be able to pursue a wide range of roles, including those with a more creative emphasis, like graphic designers or photographers, or those that are more related to business, like project managers or design directors. 

Animator

Average annual salary (US): $71,360 [1]

As an animator, you’ll create special effects and other animations to bring motion and life to designs and drawings. You might find work in different industries, including technical consulting, software publishing, television broadcasting, and more. Some animators work as freelancers, and others work as employees within companies. In either case, you may expect a fair amount of collaboration with not just the art and design department but with team members from production and marketing.

Desktop publisher

Average annual salary (US): $66,469 [2]

As a desktop publisher, you'll be responsible for various tasks, including working graphics into templates, designing graphics, proofreading copy, and creating documents such as flyers and brochures. You'll work to create, combine, and format elements like photos, drawings, data, and text. In this role, you'll use a combination of technology, artistic flair, and critical thinking.

Graphic designer 

Average annual salary (US): $67,210 [3]

In this role, you’ll create designs and engaging visual elements to help convey ideas and messages. Common tasks include creating appealing layouts for packaging, marketing materials, reports, and other materials. You may need a good foundation in design to use elements like typography, images, and colors to create a finished product. Some graphic designers are self-employed, others work for specific companies or agencies. 

Visual designer 

Average annual salary (US):  $77,599 [4]

Visual design is a broad field encompassing digital design but emphasizes creating what users see on the screen. In this role, you may use design concepts and art to layout visual concepts to help digital viewers easily interface with digital media. You may also ensure a consistent experience on various platforms, including games, wearable technology, apps, websites, and mobile devices.

Possible career pathways in graphic communications 

Because this is such a broad field, it offers a range of potential career paths. Depending on your specialization or area of focus, you might work at or with advertising, marketing, or public relations agencies. These businesses may have in-house design teams that you’ll work with, or you can pursue a self-employed route. 

You may opt to work in hands-on design as a graphic designer, artist, or photographer. Alternative career paths that allow you to explore other facets of graphic communications also exist. Examples include: 

  • Hybrid web design/developers: In this role, you would combine your design skills with coding to create and maintain websites and provide a positive user experience.

  • Project managers: In this role, you'll work behind the scenes of design to ensure that each project runs smoothly and delivers the intended results.

  • Business strategist: At first glance, you might not think this role would keep you within graphic communications, but you would be behind the scenes of many design projects, particularly large-scale corporate projects, to ensure each project is aligned with the business's image and culture.

Salary and job outlook for graphic communication jobs  

Demand and salaries vary widely depending on the type of job, industry, and location. According to the US Bureau of Labor Statistics (BLS), the median annual salary for all media and communication workers is $66,320 [5].

According to BLS, occupations in media and communications are projected to grow as fast as the national average from 2023 to 2033 [5]. Demand is expected to continue because there’s a growing need for information creation on various platforms and media.

Tips for choosing a graphic communication program

When you decide that graphic communications is the field you want to pursue, you’ll want to consider a school that meets your needs, including location, finances, program structure, coursework, and if there are any available internships.

It also helps to keep your goals in mind when choosing a program or degree level because the career you want may help determine what to pursue. Additionally, consider the program’s prerequisites. Most schools require an applicant to have a high school degree or GED; they may also have GPA and SAT/ACT score minimums that must be met. However, if you’re pursuing an advanced degree, you may need the following:

  • A bachelor’s degree in a related field

  • A minimum GPA

  • Graduate entrance exams

Location 

An important consideration when choosing a school is location. Many colleges and universities offer in-person and online classes. Remote learning allows students to maintain a full-time job while earning a degree. In-person learners can attend evening classes if the school offers them. Commuting time and expense should be considered, as should on- or off-campus living.

Cost 

How you will finance your education is something you’ll want to explore with your desired school. Reviewing all available options with the financial aid office can save you time and money. They can assist you with the resources for applying for grants, scholarships, and state financial aid. 

Program structure 

Colleges have different program structures, so you’ll want to review each one you’re interested in. Typically, the structure will include major and minor information and other academic plans. Depending on your desired degree level, you may only have core classes in graphic communications or additional courses in areas like English, mathematics, history, and science.  

Coursework 

Graphic communication is a broad field. A student’s coursework will depend on the chosen specialization. Check the coursework on the school’s website or request a college catalog. Consider if the program offers classes in the areas you’re most interested in to help you choose.

Possible internship offerings 

Many colleges and universities participate in internship programs so that students can gain valuable work experience and explore different facets of graphic communications. You can check with the schools you’re interested in to learn more about internships and what you’ll need to qualify. Working with school resources is one way to find internship opportunities. Other areas to look for possible internships include websites like Indeed and LinkedIn.

Getting started in graphic communication with Coursera

Graphic communication is an exciting career with a variety of opportunities. If you’re considering taking some classes or enrolling in a degree program, you can explore some of the coursework offered on Coursera to find the areas you’re passionate about. For example, you could discover more about the business end of graphic communications with the Google Digital Marketing & E-Commerce Professional Certificate, delve into the impact of graphic communications with courses like Advertising and Society, or learn an essential graphic design skill by taking a course like Introduction to Typography

Article sources

1

Glassdoor. "How much does an Animator make?, https://www.glassdoor.com/Salaries/united-states-animator-salary-SRCH_IL.0,13_IN1_KO14,22.htm." Accessed December 4, 2024.

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