Customer segmentation courses can help you learn demographic analysis, psychographic profiling, and behavioral segmentation strategies. You can build skills in data interpretation, targeted marketing, and customer journey mapping. Many courses introduce tools like Google Analytics and customer relationship management (CRM) software, that support analyzing customer data and implementing effective segmentation strategies.

Skills you'll gain: Process Mapping, Lean Six Sigma, Six Sigma Methodology, Process Improvement, Quality Improvement, Risk Management, Continuous Improvement Process, Business Requirements, Customer Analysis, Key Performance Indicators (KPIs), Performance Measurement, Project Documentation, Project Scoping, Goal Setting
Beginner · Course · 1 - 4 Weeks

University of Washington
Skills you'll gain: Data Storytelling, Automation, Decision Support Systems, User Story, AI Product Strategy, Human Machine Interfaces, Artificial Intelligence, Machine Learning, Data-Driven Decision-Making, Innovation
Beginner · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Sales Presentations, Storytelling, Market Research, Entrepreneurial Finance, New Product Development, Value Propositions, Project Design, Relationship Building, Team Leadership, Fundraising and Crowdsourcing, Financial Planning, Customer Engagement, Business Ethics
Build toward a degree
Intermediate · Course · 1 - 3 Months

Yonsei University
Skills you'll gain: Global Marketing, B2B Sales, Business-To-Consumer, Consumer Behaviour, Strategic Marketing, Marketing Planning, Promotional Strategies, Marketing Strategy and Techniques, Cultural Sensitivity, Marketing Effectiveness, Market Research, Brand Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Databricks, Data Lakes, Data Pipelines, Data Integration, Extract, Transform, Load, Dashboard, PySpark, SQL, Apache Spark, Pandas (Python Package), Data Management, Data Transformation, Version Control
Intermediate · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics and SEO, Digital Marketing, Customer experience improvement, Performance Metric, Performance Measurement, Marketing Strategies, Mobile Security, Process Optimization, Marketing, Web Applications, Sales
Beginner · Course · 1 - 4 Weeks

AI CERTs
Skills you'll gain: User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Design Thinking, Artificial Intelligence, UI/UX Research, Experience Design, Persona (User Experience), User Interface (UI), User Centered Design, Responsible AI, Design Research, Wireframing, Prototyping, Design Reviews, User Story, Prompt Patterns, Storyboarding, Professional Development, Presentations
Advanced · Specialization · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis
Beginner · Course · 1 - 4 Weeks

Corporate Finance Institute
Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Modeling, Data Storytelling, Data Manipulation, Data Import/Export, Business Intelligence, Data Transformation, Data Integration, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Lean Six Sigma, Lean Methodologies, Statistical Hypothesis Testing, Correlation Analysis, Process Improvement, Sampling (Statistics), Project Management, Data Literacy, Regression Analysis, Process Capability, Goal Setting, Statistical Analysis, Scatter Plots, Customer experience improvement, Quality Management, Microsoft Excel, Process Mapping, Risk Management, Root Cause Analysis
Mixed · Course · 1 - 4 Weeks

Aptly
Skills you'll gain: TikTok, Social Media Marketing, Business Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement
Beginner · Course · 1 - 4 Weeks