About this Course

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Flexible deadlines
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Beginner Level
Approx. 11 hours to complete
Spanish
Subtitles: Spanish, English
Shareable Certificate
Earn a Certificate upon completion
100% online
Start instantly and learn at your own schedule.
Flexible deadlines
Reset deadlines in accordance to your schedule.
Beginner Level
Approx. 11 hours to complete
Spanish
Subtitles: Spanish, English

Offered by

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Yonsei University

Syllabus - What you will learn from this course

Week
1

Week 1

3 hours to complete

El concepto de Marketing CON ENFOQUE A ASIA

3 hours to complete
10 videos (Total 108 min), 3 readings, 1 quiz
10 videos
1.1 ¿Qué es el Marketing?13m
1.2 ¿Cuál es la implementación de la mercadotecnia?8m
1.3 La Importancia de Asia para América Latina y sus empresas9m
1.4 ¿Qué es una Marca?10m
1.5 Plataforma para analizar la cultura asiática17m
1.6 Planeación de Asiana Cobra13m
1.7 El Marco de Asiana Cobra Parte 25m
1.8 Entrevista con LG13m
1.9 Entrevista con Gerardo Sánchez (México) sobre negocios en Asia13m
3 readings
Diapositivas10m
Lectura recomendada en "Noon Nopi"10m
Fuentes10m
1 practice exercise
Examen de Práctica10m
Week
2

Week 2

3 hours to complete

ESTRATEGIA DE MARKETING A ASIA

3 hours to complete
9 videos (Total 121 min), 3 readings, 1 quiz
9 videos
2.2 El marco “VSA”15m
2.3 Transing15m
2.4 Estrategia de aterrizaje de mercado16m
2.5 Enfocarse en mercados Asiáticos9m
2.6 Posicionamiento en Asia12m
2.7 Entrevista con Phil Zerrillo12m
2.8 Entrevista con experta B2C Hye-won Lee Swarovski Parte 110m
2.9 Entrevista con experta B2C Hye-won Lee Swarovski Parte 212m
3 readings
Lectura recomendada en "Marketing Strategy"10m
Fuentes10m
Diapositivas10m
1 practice exercise
Primer Examen20m
Week
3

Week 3

2 hours to complete

TIPOS DE MARKETING: B2C & B2B

2 hours to complete
8 videos (Total 88 min), 2 readings, 1 quiz
8 videos
3.2 Entendiendo la Marketing B2C8m
3.3 El consumidor objetivo Módulo Mini VSA11m
3.4 ¿Qué es Marketing B2B? Parte 19m
3.5 ¿Qu es Marketing B2B? Parte 212m
3.6 Empujar & Jalar y el método de las 4W10m
3.7 Entrevista con Alex Teo y Prasanna Meduri Parte 19m
3.8 Entrevista con Alex Teo y Prasanna Meduri Parte 212m
2 readings
Fuentes10m
Diapositivas10m
1 practice exercise
Examen de Práctica20m
Week
4

Week 4

3 hours to complete

TIPOS DE MARKETING: DEPORTES & EL ENTRETENIMIENTO

3 hours to complete
8 videos (Total 90 min), 3 readings, 1 quiz
8 videos
4.2 ¿Qué es el Marketing Deportivo? Parte 29m
4.3 Marketing del Entretenimiento11m
4.4 Marketing del mundo del espectáculo11m
4.5 Entrevista con John Davis, Duke University9m
4.6 Entervista con YG Entertainment18m
4.7 Entrevista con Pablo Fuentes Gómez (El Salvador) sobre el cine en Asia13m
4.8 Entrevista con Judith Sola Gámez (El Salvador) sobre la música pop en Asia8m
3 readings
Diapositivas10m
Fuentes10m
Conectémonos en las redes sociales10m
1 practice exercise
Segundo Examen40m

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