About this Course
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100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 11 hours to complete

Suggested: 4 hours/week...

Spanish

Subtitles: Spanish, English
User
Learners taking this Course are
  • Community Managers
  • Marketing Specialists
  • Marketers
  • Consultants
User
Learners taking this Course are
  • Community Managers
  • Marketing Specialists
  • Marketers
  • Consultants

100% online

Start instantly and learn at your own schedule.

Flexible deadlines

Reset deadlines in accordance to your schedule.

Beginner Level

Approx. 11 hours to complete

Suggested: 4 hours/week...

Spanish

Subtitles: Spanish, English

Syllabus - What you will learn from this course

Week
1
3 hours to complete

El concepto de Marketing CON ENFOQUE A ASIA

10 videos (Total 108 min), 3 readings, 1 quiz
10 videos
1.1 ¿Qué es el Marketing?13m
1.2 ¿Cuál es la implementación de la mercadotecnia?8m
1.3 La Importancia de Asia para América Latina y sus empresas9m
1.4 ¿Qué es una Marca?10m
1.5 Plataforma para analizar la cultura asiática17m
1.6 Planeación de Asiana Cobra13m
1.7 El Marco de Asiana Cobra Parte 25m
1.8 Entrevista con LG13m
1.9 Entrevista con Gerardo Sánchez (México) sobre negocios en Asia13m
3 readings
Diapositivas10m
Lectura recomendada en "Noon Nopi"10m
Fuentes10m
1 practice exercise
Examen de Práctica10m
Week
2
3 hours to complete

ESTRATEGIA DE MARKETING A ASIA

9 videos (Total 121 min), 3 readings, 1 quiz
9 videos
2.2 El marco “VSA”15m
2.3 Transing15m
2.4 Estrategia de aterrizaje de mercado16m
2.5 Enfocarse en mercados Asiáticos9m
2.6 Posicionamiento en Asia12m
2.7 Entrevista con Phil Zerrillo12m
2.8 Entrevista con experta B2C Hye-won Lee Swarovski Parte 110m
2.9 Entrevista con experta B2C Hye-won Lee Swarovski Parte 212m
3 readings
Lectura recomendada en "Marketing Strategy"10m
Fuentes10m
Diapositivas10m
1 practice exercise
Primer Examen20m
Week
3
2 hours to complete

TIPOS DE MARKETING: B2C & B2B

8 videos (Total 88 min), 2 readings, 1 quiz
8 videos
3.2 Entendiendo la Marketing B2C8m
3.3 El consumidor objetivo Módulo Mini VSA11m
3.4 ¿Qué es Marketing B2B? Parte 19m
3.5 ¿Qu es Marketing B2B? Parte 212m
3.6 Empujar & Jalar y el método de las 4W10m
3.7 Entrevista con Alex Teo y Prasanna Meduri Parte 19m
3.8 Entrevista con Alex Teo y Prasanna Meduri Parte 212m
2 readings
Fuentes10m
Diapositivas10m
1 practice exercise
Examen de Práctica20m
Week
4
3 hours to complete

TIPOS DE MARKETING: DEPORTES & EL ENTRETENIMIENTO

8 videos (Total 90 min), 3 readings, 1 quiz
8 videos
4.2 ¿Qué es el Marketing Deportivo? Parte 29m
4.3 Marketing del Entretenimiento11m
4.4 Marketing del mundo del espectáculo11m
4.5 Entrevista con John Davis, Duke University9m
4.6 Entervista con YG Entertainment18m
4.7 Entrevista con Pablo Fuentes Gómez (El Salvador) sobre el cine en Asia13m
4.8 Entrevista con Judith Sola Gámez (El Salvador) sobre la música pop en Asia8m
3 readings
Diapositivas10m
Fuentes10m
Conectémonos en las redes sociales10m
1 practice exercise
Segundo Examen40m
4.8
17 ReviewsChevron Right

Top reviews from Marketing Internacional en Asia

By CGMay 11th 2019

El contenido del curso es muy bueno. Mención especial para el profesor. Simplmente Excelente y altamente profesional y agradable en sus clases.

By JSJun 25th 2018

EXCELENTE EL CONTENIDO EXPLICACIÓN Y SOBRE TODO CONOCIMIENTOS NUEVOS. FELICITO AL DOCENTE POR SABER EXPLICAR MUY BIEN

Instructor

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business

About Yonsei University

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

More questions? Visit the Learner Help Center.