Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.
IE Business School
Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Marketing Design, Consumer Behaviour, Target Audience, Customer Insights, Marketing, Advertising, Competitive Analysis, Color Theory
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Sales, Sales Strategy, Sales Pipelines, Selling Techniques, Social Media Campaigns, Social Media, Social Media Content, Social Media Marketing, Customer Engagement, Content Creation, Content Performance Analysis, Marketing Analytics, Drive Engagement, Content Strategy, Marketing Automation, Customer Analysis, Storytelling, Data-Driven Decision-Making, Campaign Management, A/B Testing
Beginner · Course · 1 - 4 Weeks

ESSEC Business School
Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: User Experience Design, Usability Testing, Prototyping, User Centered Design, Mockups, Wireframing, Persona (User Experience), Adobe XD, User Interface (UI), Cross Platform Development, Figma (Design Software), User Research, Web Design, Responsive Web Design, Web Applications, Information Architecture
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sales Development, General Sales Practices, Phone Sales, Verbal Communication Skills, Communication, Communication Strategies, Marketing Psychology, Drive Engagement, Customer Engagement
Intermediate · Course · 1 - 3 Months
Scrum Alliance
Skills you'll gain: AI Product Strategy, Product Planning, Brainstorming, Product Strategy, Generative AI, Strategic Decision-Making, Customer Insights, Market Analysis, Data-Driven Decision-Making, Market Research, Forecasting, Data Analysis
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Influencing, Persuasive Communication, Leadership, Professional Networking, Initiative and Leadership, Relationship Building, Public Speaking, Decision Making, Negotiation, People Development, Social Skills, Organizational Structure
Beginner · Course · 1 - 4 Weeks

American Council on Exercise
Skills you'll gain: Health And Wellness Coaching, Social Determinants Of Health, Medical Privacy, Workplace inclusivity, Legal Risk, Diversity and Inclusion, Record Keeping, Health Care, Insurance, Emergency Response, Marketing, Practice Management, Ethical Standards And Conduct, Business Management, Cultural Responsiveness, Professional Development
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Sales Process, Sales Presentations, Verbal Communication Skills, Product Knowledge, Communication, AI Personalization, Sales, Non-Verbal Communication, Sales Strategy, Microsoft Copilot, Generative AI Agents, Value Propositions, Customer Relationship Management, AI Enablement, Responsible AI
Advanced · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Brand Strategy, Branding, Entrepreneurship, Selling Techniques, Digital Assets, Ideation, Search Engine Optimization
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Supplier Management, Vendor Management, Vendor Relationship Management, Supplier Relationship Management, Strategic Sourcing, Procurement, Compliance Management, Data Integrity, Workflow Management, Data Quality, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Intellectual Property, Advertising Campaigns, Legal Risk, Financial Acumen, Cost Benefit Analysis, Deep Learning
Intermediate · Course · 1 - 3 Months