Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Recruitment, Talent Pipelining, Professional Networking, Applicant Tracking Systems, Recruitment Strategies, Relationship Building, Talent Sourcing, Compensation and Benefits, Job Analysis, Talent Acquisition, Consultative Approaches, Process Improvement, Change Management, Coordination, Key Performance Indicators (KPIs), Performance Improvement, Market Research, Performance Analysis, Human Resources, Full Cycle Recruitment
Beginner Ā· Professional Certificate Ā· 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Culture Transformation, Business Transformation, Employee Engagement, Delegation Skills, Stakeholder Communications, Corporate Communications, Process Management, Business Communication, Strategic Communication, Internal Communications, Professional Development, Mentorship, Leadership, Lifelong Learning, Organizational Change, Communication, Digital Transformation, Drive Engagement, Influencing, Team Leadership
Beginner Ā· Specialization Ā· 3 - 6 Months

HubSpot Academy
Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software
Beginner Ā· Specialization Ā· 3 - 6 Months

Universidad de Palermo
Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Business, Market Analysis, Public Policies, International Finance, Market Trend, Consumer Behaviour, Policy Analysis, Supply And Demand, Decision Making
Beginner Ā· Course Ā· 1 - 4 Weeks

Skills you'll gain: Test Planning, Registration, Product Management, Product Lifecycle Management, Product Development, Market Analysis
Advanced Ā· Course Ā· 1 - 4 Weeks

University of Michigan
Skills you'll gain: Financial Modeling, Community Development, Real Estate, Feasibility Studies, Financial Analysis, Risk Management, Community Outreach, Project Finance, Due Diligence, Sustainable Development, Property Management, Project Management, Capital Markets, Market Research
Beginner Ā· Course Ā· 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Strategic Thinking, Business Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy, Market Opportunities, Global Marketing, E-Commerce, Market Analysis
Beginner Ā· Course Ā· 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Overcoming Objections, Sales, Negotiation, Sales Process, Product Knowledge, Rapport Building, Communication, Value Propositions, Persuasive Communication, Customer Relationship Building, Customer Service, Needs Assessment, Active Listening, Empathy
Beginner Ā· Course Ā· 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Price Negotiation, Innovation, Empowerment
Beginner Ā· Course Ā· 1 - 4 Weeks

Universidad de Palermo
Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Competitive Analysis, Business Risk Management, Financial Analysis, Decision Making, Organizational Structure
Beginner Ā· Course Ā· 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
Intermediate Ā· Guided Project Ā· Less Than 2 Hours

Skills you'll gain: Instagram, Target Market, Social Media Marketing, Social Media, Customer Engagement, Brand Strategy, Social Media Content, Business Marketing, Storytelling, Drive Engagement, Marketing, Business
Beginner Ā· Guided Project Ā· Less Than 2 Hours