Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of California, Irvine
Skills you'll gain: Teaching, Education Software and Technology, Virtual Environment, Learning Management Systems, End User Training and Support, Web Content Accessibility Guidelines, Digital Communications, Emerging Technologies, Information Privacy
Mixed · Course · 1 - 3 Months

Knowledge Accelerators
Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Law, Regulation, and Compliance, Regulatory Compliance, Data Security, Compliance Management, Data Ethics, Data Governance, Customer Data Management, Regulation and Legal Compliance, Data Management, Data Integrity, Global Marketing, Data Processing, Accountability
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Global Marketing, Cultural Diversity, International Relations, World History, Policy Analysis, Economics, Political Sciences, Economic Development, Business Management, Business Strategy, Business Economics, Competitive Analysis, Risk Management, Business Development
Build toward a degree
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Design Thinking, Prototyping, Usability Testing, User Experience, Persona (User Experience), Wireframing, Design Research, Ideation, User Interface and User Experience (UI/UX) Design, Interaction Design, Web Content Accessibility Guidelines, Human Centered Design, Figma (Design Software), User Centered Design, Design, Artificial Intelligence
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media, Storytelling, Marketing Materials, Advertising, Social Media Marketing, Content Creation, Marketing Design, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Predictive Modeling, Predictive Analytics, Exploratory Data Analysis, Data Visualization, Business Analytics, Data Analysis, Statistical Modeling, Data-Driven Decision-Making, Regression Analysis, Microsoft Excel, Machine Learning Methods, Decision Tree Learning, Data Cleansing, Artificial Neural Networks
Intermediate · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Planning, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building, Leadership
Beginner · Course · 1 - 3 Months

Kennesaw State University
Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management
Beginner · Specialization · 3 - 6 Months

Google Cloud
Skills you'll gain: Responsible AI, Cloud Security, Identity and Access Management, Intrusion Detection and Prevention, Computer Security Incident Management, Threat Management, Generative AI, Cyber Threat Hunting, Risk Management Framework, Cyber Attacks, Cybersecurity, Cyber Operations, Vulnerability Management, Continuous Monitoring, Event Monitoring, Disaster Recovery, DevSecOps, Data Security, Google Cloud Platform, Cloud Storage
Beginner · Professional Certificate · 3 - 6 Months

PwC India
Skills you'll gain: Accounting Records, Tax Returns, Reconciliation, Tax Compliance, Billing & Invoicing, Auditing, Tax Preparation, Accounting, Tax Management, Key Performance Indicators (KPIs), Compliance Management, Income Tax, Tax, Tax Laws, Sales Tax, Record Keeping, Registration, Records Management, Compliance Auditing, Compliance Reporting
Beginner · Professional Certificate · 3 - 6 Months