Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

University of California, Irvine
Skills you'll gain: English Language, Marketing, Business, Vocabulary, Telecommuting, Human Resources, Office Management, Leadership and Management, Business Communication, Recruitment, Business Writing, Grammar, Communication
Mixed · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Stored Procedure, Star Schema, Microsoft SQL Servers, Database Design, Relational Databases, Data Integrity, Database Development, Data Integration, SQL, Transaction Processing, Power BI, Data Warehousing, Database Management, Transact-SQL, Data Maintenance, Databases, Query Languages, Database Architecture and Administration, Database Systems, Data Management
Beginner · Professional Certificate · 3 - 6 Months

Tecnológico de Monterrey
Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Management, Social Media Content, Social Media, Scheduling, Social Media Marketing, Social Media Strategy
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Promotional Materials, Marketing Materials, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Content Marketing, Digital Content, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Starweaver
Skills you'll gain: Data Storytelling, Active Listening, Non-Verbal Communication, Business Writing, Sales Presentation, Concision, Sales Strategy, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Customer Relationship Management (CRM) Software, Emotional Intelligence, Sales, Technical Writing, Verbal Communication Skills, Storytelling, Communication Strategies, Communication, Marketing Communications
Intermediate · Specialization · 1 - 3 Months

DeepLearning.AI
Skills you'll gain: Data Pipelines, Data Architecture, Requirements Analysis, Amazon Web Services, Data Warehousing, Data Processing, System Requirements, Performance Tuning, Extract, Transform, Load, Security Controls, Cloud Computing, Data Transformation, Scalability
Intermediate · Course · 1 - 4 Weeks

Emory University
Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma
Beginner · Specialization · 3 - 6 Months
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Content Strategy, Data Ethics, Business Ethics
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Self Service Technologies, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, MarTech, Artificial Intelligence, Marketing, Responsible AI, Marketing Analytics, Data Ethics, Technology Strategies, Content Management
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Technical Support, Technical Support and Services, Hardware Troubleshooting, Cloud Computing, Desktop Support, Cloud Services, Cybersecurity, System Support, End User Training and Support, Cloud Storage, Network Troubleshooting, Cloud Security, Computer Hardware, Customer Service, General Networking, Data Storage, Issue Tracking, Operating Systems
Intermediate · Course · 1 - 3 Months

IE Business School
Skills you'll gain: International Finance, Economics, International Relations, Economic Development, Global Marketing, Financial Trading, Socioeconomics, World History, Supply And Demand, Political Sciences, Trend Analysis, Risk Analysis
Beginner · Course · 1 - 3 Months