Marketing fundamentals courses can help you learn key concepts like market segmentation, branding strategies, and consumer behavior analysis. You can build skills in crafting effective marketing messages, analyzing campaign performance, and utilizing digital channels for outreach. Many courses introduce tools such as Google Analytics for tracking website performance, social media platforms for engagement, and email marketing software for targeted communication, all of which enhance your ability to create impactful marketing strategies.

Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing
Beginner · Guided Project · Less Than 2 Hours

Fractal Analytics
Skills you'll gain: Generative AI, Generative Model Architectures, AI Product Strategy, Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), Business Marketing, Business Strategy, Customer experience improvement, Corporate Strategy, Data Ethics, Customer Engagement, Governance
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Color Theory, Sales, Marketing Collateral, Design, Sales Strategy, Marketing Materials, Digital Design, Graphic and Visual Design Software, Product Design, Asset Protection, Marketing
Intermediate · Guided Project · Less Than 2 Hours

University of Pennsylvania
Skills you'll gain: Compliance Training, Compliance Management, Internal Communications, Procedure Development, Continuous Monitoring, Culture Transformation, Industrial and Organizational Psychology, Ethical Standards And Conduct, Psychology, Strategic Planning
Mixed · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Digital Advertising, Contextual Advertising, Paid media, Advertising, Advertising Campaigns, Media Planning, Target Audience, Social Media Campaigns, Content Strategy, Business Ethics
Beginner · Course · 1 - 3 Months

Erasmus University Rotterdam
Skills you'll gain: Consumer Behaviour, Market Dynamics, Financial Market, Economics, Market Analysis, Tax, Economics, Policy, and Social Studies, Public Policies, Environmental Issue, Socioeconomics, Sustainable Development, Supply And Demand, Behavioral Economics, Decision Making
Beginner · Course · 1 - 3 Months

IE Business School
Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Product Demonstration, Web Content, Video Production, Presentations, Marketing Materials, Graphic Design, Data Visualization, Content Creation, Company, Product, and Service Knowledge, Web Design, Team Oriented, Storytelling, Content Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Copywriting, User Research, Target Audience, Customer Insights, Prompt Engineering, ChatGPT, Marketing Materials, Content Creation, Product Knowledge, Value Propositions, Marketing Communications, Editing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Web Design and Development, Web Applications, Web Content, Digital Publishing, Graphic and Visual Design Software, Visual Design, Social Media, Graphic Design, User Accounts, Business
Beginner · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Business Strategy, Design Thinking, Supply Chain, Strategic Thinking, Supply Chain Planning, Business Ethics, Supply Chain Management, Corporate Sustainability, Sustainable Business, Customer Analysis, Emerging Technologies, Strategic Marketing, Growth Strategies, Strategic Sourcing, Corporate Strategy, Environmental Social And Corporate Governance (ESG), Competitive Analysis, Sustainable Development, Digital Transformation, Innovation
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Price Negotiation, Innovation
Beginner · Course · 1 - 4 Weeks